in lime light today: creatures of habit
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Sunday, June 8, 2008

creatures of habit

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 clipped from www.nytimes.com

Cellphone Tracking Study Shows We're Creatures of Habit



New research that makes creative use of sensitive location-tracking data from 100,000 cellphones in Europe suggests that most people can be found in one of just a few locations at any time, and that they do not generally go far from home.


"Individuals display significant regularity, because they return to a few highly frequented locations, such as home or work," the researchers found.


That might seem like science and mountains of data being marshaled to prove the obvious. But the researchers say their work, which also shows that people exhibit similar patterns whether they travel long distances or short ones, could open new frontiers in fields like disease tracking and urban planning.


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