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Thursday, May 22, 2008

Healthy expenses

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clipped from blog.lib.umn.edu

Taking consumer-driven medicine to new depths



Maggie Mahar and Niko Karvounis on the HealthBeatblog.org write about direct-to-consumer ads taking "consumer driven medicine" to "absurd heights." Or depths. Excerpts:



"In a piece titled "Crossing the Line in Consumer Education?" that will appear in the May 22 issue of The New England Journal of Medicine (NEJM), Drs. William E. Boden, and George A. Diamond tackle the issue, arguing that a new campaign to peddle medical devices directly to patients warrants close scrutiny. Manufacturers are inviting consumers to decide not only what is best for them, but what is best for their surgeons. This is "consumer-driven medicine" at its most dangerous.

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